Why is Makita outselling Black & Decker 8 to 1 in an account which gives them equal shelf space? (case opening paragraph)Why are Black & Decker’s shares of the two professional segments – industrial and Tradesmen – so different? What is a Tradesman looking for in a power tool?What, if anything, do you learn from B&D’s consumer research?Joe Galli’s objective is ‘to develop and gain corporate support for a viable program to challenge Makita for leadership’ in the Tradesmen segment (p. 1). To gain support, the minimal share objective would have to be ‘nearly 20% within three years, with major share ‘take-away’ from Makita.’ How realistic is this?If you think Galli should pursue a ‘build share’ strategy, what positioning and supporting actions do you recommend?Be specific about what you would do and remember you have at least three audiences to please:
Week 3 Journal Problem Solving and Human Expertise Problem Solving and Reasoning
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