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Students will read the case study and answer the following questions: Based on Kia’s sponsorship st

Students will read the case study and answer the following questions:

Based on Kia’s sponsorship strategy in the United Kingdom, how would you define the demographic Kia is targeting?
Kia has made a significant financial investment in sports sponsorships. How can Kia justify this investment? In other words, how does the company benefit as a result of these sponsorship deals? How can the company demonstrate return on investment?
Research Kia’s sponsorship strategy in the United States – and contrast Kia’s sponsorship strategy in the United Kingdom versus the United States. What are the similarities? What are the differences? Provide supporting rationale.
Based on Kia’s current sports sponsorship strategy, identify three additional global events and/or sports leagues or organizations Kia could potentially sponsor? Provide a rationale as to why you feel each of these opportunities would benefit Kia Motors.

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