400 words DefineÂ demographics,Â psychographics, andÂ market segmentation.Using the scenario (banking) as an example, identify and analyze (at a summary level) 2 potential target segments using demographics and psychographics that may meet the bankâ€™s high-level strategic goals.Select 1 segment, and illustrate why this is the best segment to select based on a detailed discussion of needs, wants, and psychographics of that segment and how they align with achieving the bankâ€™s long-term strategic goals.
Research Topics with Explanation
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