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Principles of Marketing Marketing 3213 Dr. Ronald E. Petty Marketing Plan Elements 1. Executive Su

Principles of Marketing
Marketing 3213
Dr. Ronald E. Petty
Marketing Plan Elements
1. Executive Summary
2. Description of the Company
3. Strategic Plan/Focus
4. Situation Analysis
5. Market-Product Focus
6. Marketing program strategy and tactics
7. Financial Projections
8. Organization Structure
9. Implementation of the Plan
10. Evaluation
The Marketing Plan should contain 10-12 pages in length. This will not include the cover sheet page. The paper is written in APA format using professional writing style.
Your Marketing Plan is the subject of a product, service, or idea of your choice regarding an existing business, non-profit organization, or future organization.

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