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Marketing Research – Company Assigned: Dillard’s Name: Spencer Hall Marketing 4333 CRN 31078 Indivi

Marketing Research – Company Assigned: Dillard’s
Name: Spencer Hall

Marketing 4333 CRN 31078 Individual Project
April 10, 2018: Due April 24, 2018

Dr. Ronald E. Petty

Marketing Research Project

Your assignment is to research one of the selected companies/organizations and write a paper on your findings. The assumptions are there is a decrease in sales, profits, and/or market share related to current economic conditions. Based on these assumptions for your selected company/organization you will use the following constructs:

Chapter 2 pp. 29-41 Overview of Research Process
Step 1: Identify and Clarify Information Needs
Step 2: Define the Research Questions
Step 3: Specify Research Objectives and Confirm the Information Value
Step 4: Determine the Research Design and Data Source
Step 5: Develop the Sampling Design and Sample Size
Step 6: Examine Measurement Issues and Scale
Step 7: Design and Pretest the Questionnaire
Step 8: Collect and Prepare Data
Step 9: Analyze Data
Step 10: Interpret Data to Create Knowledge
Step 11: Prepare and Present the Final Report

Chapter 13 pp. 357-374 Format of the Marketing Research Report
1. Title page
2. Table of contents
3. Executive summary
a. Problem Statement
b. Research objectives
c. Concise statement of method
d. Summary of key findings
e. Conclusions and recommendations
4. Introduction
5. Research method and procedures
6. Data analysis and findings
7. Limitations
8. Appendixes
Data collected should be current, within the last twelve to eighteen month. Collect a minimum of 3 sources of secondary data, no primary data is required. This paper should be double spaced, cover sheet, body 9 to 10 pages in length, reference page, Appendixes, and APA format.

Companies/Organizations Name
Dillard’s Hall, Spencer

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