Based on this week’s readings, answer the following questions:
Q1) Identify the steps of the scientific method
The powerpoint presentation and the readings describe the scientific method. What to do:
1) Read this scientific study: Google and Memory (click to view)Preview the document
Note: the study (like any scientific article) is very technical. Please disregard the technical terms (such as the statistical analysis, statistical tests, the numbers, the type of experiments, etc.) and only read through the ‘everyday’ language that explains what the researchers wanted to find out, how, and the findings. You don’t need to report any of the numbers.
2) Make a list of all the steps in the scientific method that are described in the article.
For example, according to the presentation, Step1 is Observation: observe and determine how to approach your research.
The observation stage in this scientific study is: the researchers observed how people depend on Google to remember information for them.
The other steps in the scientific method are:
HYPOTHESIS is the answer you think you’ll find.
PREDICTION is your specific belief about the scientific idea: If my hypothesis is true, then I predict we will discover this.
EXPERIMENT is the tool that you invent to answer the question, and
CONCLUSION is the answer that the experiment gives.
Read the “Google and Memory” article and make a list of all the remaining steps. What is the hypothesis stage in this study? What hypotheses did the researchers formulate? What is the prediction stage (if any?) What was the experiment stage (how did the researchers conduct the research, how did they collect the data?)
Q2) How could scientific research help you in your mass comm work?
1) Read the “Areas of Mass Media Research” section on this page http://www.rogerwimmer.com/wrmediaresearch.htm (Links to an external site.)Links to an external site. (it is located at the bottom of the page)
2) Thinking of an area of expertise of interest to you (i.e., journalism, broadcast news, social media, advertising, PR, video storytelling, photojournalism, media law, media ethics, etc.) formulate one question that could lead to a research study.
For instance: I’m interested in graphic design. So, my one question could be: what is people’s emotional response to various colors?
3) Then, in just 2-3 sentences, explain how you could conduct a study to answer your research question.
For instance, in the study color proposed above, I would:
1) Recruit participants
2) Expose them to various colors
3) Measure participants’ reactions
4) Analyze the data, I report the findings, I find my answer.
Keep your answers short, a few sentences per question. Required submission length is 200 words (that’s about 10 average-length sentences).
Check spelling, grammar. Writing well is part of the grade up to 5 pts
Q1 = 25 points
Q2 = 25 points